可口可樂(中國)有限公司人才戰略的壹些成功經驗和獨到之處在於:人才本土化戰略。
人才本土化理念對可口可樂公司的發展具有深遠的意義,其理論精髓是:(1)在市場當地設立公司,所有員工都用當地人;(2)銷售方針、人員培訓由總公司統壹負責。
Coca Cola company from its inception in 1886, has always been known for its delicious carbonated beverage products popular all over the world, through 117 old fill do not decline. Coca Cola company is not only a brand to create a company, it is a talent training and practice base, is a fast moving consumer goods industry "Whampoa military academy". It is for the staff to create all conditions, give full play to their talent, training of staff skills, tap the potential of employees, truly give full scope to the talents. It is the Coca Cola company culture these talents to bring up the brand. It can be said, is a unique and effective talent strategy make the Coca Cola company has created a remarkable performance, become the first global brand company.Coca Cola (China) Co., Ltd. talent strategy some successful experience and one's own knack in lies: localization strategy of talent.Localization of talents concept for the Coca Cola company's development has the profound significance, its theoretical essence is: ( 1) in the market to establish local companies, all employees to use local people; ( 2) the sales approach, by the company responsible for the training of personnel. " Let the whole world people drink coca cola coca cola", served as president of company of this sentence as a treasure. Want to let the whole world people drink Coca Cola, only talent, marketing localization, to make this heroic utterance become possible, into reality. Therefore, it is "by the local people"," training from the company responsible for" this principle, the Coca Cola ( China ) the company has achieved rapid development and remarkable achievements. Coca Cola (China) Co., Ltd. personnel localization strategy is embodied in two aspects:In 1, the management localizationIn 2, the specific operation personnel localization" Every business has two values: the commercial value and social value, the two value is perfect, is the embodiment of enterprise leaders lofty ambitions." Can say, personnel localization strategy, let the Coca Cola company in China to other enterprises hope not double height.
“讓全世界的人都喝可口可樂”,歷任可口可樂公司總裁都把這句話視為珍寶。要想讓全世界的人都喝可口可樂,只有人才、市場銷售等本土化,才能讓這句豪言壯語成為可能,變成現實。所以,正是“用當地人”、“培訓由總公司統壹負責”這樣的原則,使可口可樂(中國)公司取得了迅猛而又卓著成效的發展。
可口可樂(中國)有限公司人才本土化戰略具體體現在兩方面:
1、管理人員本土化
2、具體操作人員本土化
“每壹個企業均有兩種價值:商業價值和社會價值,這兩種價值是否完善,是企業領導人高遠誌向的體現。”可以說,人才本土化策略的實施,讓可口可樂公司在中國達到了其它企業望之莫及的雙重高度。