The Internet has surmounted the distinctive function of time or space, realize the information in the global scope, resources sharing and effective transmission, the human society has entered a new era of information economy. The rapid development of the Internet on the social life have a profound effect, greatly accelerate the development of social economy. Online shopping different from traditional shopping behavior, it is the consumer through the network platform, to choose goods, the purchase process. Research analysis of the factors influencing consumer online shopping, can understand the trends and characteristics of consumers shopping, to better promote the healthy development of China's e-commerce enterprises.
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