Modern society, products are excellent in quality and service for the protection of the premise, to recruit star publicity is a shortcut to market products, but also only adding fuel to the fire star, the product can be sold in the market. As long as the market for a little observation of modern society can be found: the well-known world-class products, often behind a world-class star. Unique star for publicity extraordinary influence of other advertising media are irreplaceable.
The role of star publicity strategy mechanism [1]
Star publicity strategy has been able to create a sensational effect of the market, its mechanism lies in the public worship of the star image. People have a "愛屋及烏" psychology of the transference. The public worship of the star's image will be transferred to favorite star recommended products. In this way, star images in the public relations campaign will have a special role.
Modern public worship for the star has a deep psychological basis. This is mainly manifested in the following four aspects:
2 star image to meet people's psychological needs for success. This has two main reasons:
1) star is able to have a higher social status and economic status is the result of their pursuit, the pursuit of each star has a success and the success of the history of the struggle, so that empathy will be able to meet the modern-style expectations of success but not the psychological desire to succeed, in this sense, star worship with "hero worship" of color.
2) It is the favorite star of the screen image of their play is often perseverance, courage, integrity, patience and kindness, rational restraint, wisdom, after the great disaster suffered typical success is the embodiment of social justice, such , star worship on the "ideal of worship," "belief in worship" is in the air.
3 star image that allows people to experience an extraordinary romantic love. In film and television works, allow the image of star posture is better, especially through the art packaging, the screen image of its extraordinary charisma more people through the theme of love, love of words (lyrics), love the rendering of the image can indirectly, the great taste of a mythical love, star and therefore prone to the illusion of an emotion. It can be said that the public worship of the young star of one of the major reasons.
4 star image to meet the modern pursuit of fashion, popular request, in line with the star image, the public seems to have a sense of the times and social dependence on a sense of pace to keep up with the times.
Star worship as people have a profound psychological basis, so that modern society is full of star worship thick atmosphere, stars and more stars and more mystery, "enthusiasts", and this is the modern society from a traditional society, one of the important features.
Star of publicity publicity strategy [1]
In public relations, publicity strategy planning star publicity, the key is to choose the right star, celebrities. In general, the enterprises engaged invited stars, celebrity publicity, mainly in the following ways:
1, to hire star, celebrities for corporate long-term employees of the special honor, the Ambassador of the image, brand spokesperson, corporate publicity, once a major task, with the consultation will be invited to star out propaganda. This long-term relationship, not only to strengthen the company's star effect, but also the establishment of enterprises and the emotional relationship between the star, thus creating the basis for a good star publicity.
2, planning, chaired celebrity star-funded activities such as clubs, which can promote the use of star image, but also to improve the business and the relationship between the star groups.
3, to employ a particular star to participate in the topic of public relations campaigns, so that they star in their own unique image to the public image of business information and referral.
4, use of the opportunities available to the stars, celebrities free products, the provision of services to enable them to use the products, promotional products imperceptibly. In such a form, stars, celebrities are customers, consumers appear, and thus more public relations effect.
檢測語言—阿爾巴尼亞文阿拉伯文愛沙尼亞語保加利亞文波蘭語朝鮮語丹麥語德語俄語法語菲律賓文芬蘭語蓋爾文(愛爾蘭)荷蘭語加泰羅尼亞文(西班牙)捷克語克羅地亞文拉脫維亞語立陶宛語羅馬尼亞語馬耳他文挪威語葡萄牙語日語瑞典語塞爾維亞文斯拉維尼亞文斯洛伐克文泰文土耳其文烏克蘭文西班牙語希伯來語希臘語匈牙利語意大利語印度文印尼文英語越南文中文 > 阿爾巴尼亞文阿拉伯文愛沙尼亞語保加利亞文波蘭語朝鮮語丹麥語德語俄語法語菲律賓文芬蘭語蓋爾文(愛爾蘭)荷蘭語加泰羅尼亞文(西班牙)捷克語克羅地亞文拉脫維亞語立陶宛語羅馬尼亞語馬耳他文挪威語葡萄牙語日語瑞典語塞爾維亞文斯拉維尼亞文斯洛伐克文泰文土耳其文烏克蘭文西班牙語希伯來語希臘語匈牙利語意大利語印度文印尼文英語越南文中文(繁體)中文(簡體) 互換
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