2. Excellent software system: Amazon has about 20% of workers is to software development, from the books retrieval system, buy system to the pay system, a key purchased, personal recommendation, personal interests management, E - card service, Amazon - Wedding, Your Amazon Home etc. Each part have been their elaborate design, so as to ensure the Amazon website service safety reliability.
3. Customer first business philosophy: excellent software system provides customers with more convenient and personalized service, offline distribution reflected the concept of customer first, amazon not only free shipping and can be unconditional refund. And the company has 20% of the staff of special answer from email center to query
4. Rich variety of optional items: in the amazon website you can find CD, video and DVD, software, electrical appliances, toys, clothing, sports goods, video, jewelry, cosmetics, Musical Instruments, and so on, all you may buy goods especially books species not comparable to ba's bookstore, so that the various product make customers feel here will have what they want.
5. The innovation ability: science and technology in the innovation service also need constant innovation, so the amazon introduced shopping advice single, readers praise and new and practical service
6. Cost advantage: amazon in financial cost cutting, cutting staff to reduce spending, and adopts advanced order process and reduce the error probability, is amazon promotion guarantee of success
7. Preferential price: from 2001 years, amazon with online prices mean reduced about 10%, he provides the prices are lower than the market price, highest can enjoy a discount of 40%.
8. Free delivery: online shopping customers often worried about the delivery cost expensive lead to discount the benefits of reduced, amazon's free shipping service thoroughly dispel the customer's worries, become a big advantage to attract the customers