1. Convenience and time-saving
Shopping on the Internet offers convenience and time-saving benefits to shoppers, as compared to shopping in traditional brick-and-mortar stores. Changing consumer lifestyles and lack of time may make it more difficult for consumers to shop at physical locations such as stores and shopping malls
2. Powerful research instrument
Shoppers are able to use the Internet as a powerful research instrument in the purchasing process. For certain products such as books and Videos/CDs/DVDs, reviews and recommendations are important factors in influencing purchase decision. With such products, shoppers are not only able to browse through a larger selection on the Web in sites such as Amazon.com, but are also able to conveniently obtain reviews and recommendations that are usually unavailable in offline stores.
3. Lower search costs and better product selection
Shopping using the Internet overcomes the time and pecuniary costs of traditional shopping; shoppers can shop from the comfort and convenience of home, and need not travel to physical storefronts. Shoppers are able to locate many vendors online using search engines and websites designed to navigate shoppers, view detailed product information from a variety of vendors' websites, compare price and quality among different vendors, and make purchases online.