Number and even service content in film, TV strategic media content, through the scene, just silently
Interest will be instilled in information, let the audience the audience to their unconscious bearing products and brands, and produced impression
Achieve marketing purposes.
Traditional advertising is spread from the "bottleneck" resources, The new media interest began to weaken the dominant television
Place, The audience's attention increasingly scarce, Plus advertising restrictions on special industry, "implantable advertising."
More and more the favour of advertisers.
Based on reviewing the research at home and abroad with implantable advertising film development and current
In this paper, the definition of the understanding of the research, and other implantable advertisement advertisement, understand implantable advertising
The operation and operation, through to the movie implanted the comprehensive analysis, plus the classic case studies, found
Affect the critical success factors implantable advertisement advertisement effect and evaluation system, and find a successful implantation implanted error
The strategy of the last, the development prospect.